Why more data doesn’t always mean better marketing
Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of [...]
data
Just one in four sales teams use data effectively
In the current landscape of geopolitical uncertainties impacting global supply chains and economies, sales departments face heightened pressure to boost profits. Despite 78% [...]
Marketing in the metaverse is thriving. Just don’t call it ‘the metaverse’
The marketing and tech hype-cycle circus moves quickly. When Facebook changed its name to Meta two years ago, the concept of ‘the metaverse’ was thrust into the limelight [...]
Retail media: data transparency and standardisation should be top of mind
Retail media is booming in Europe. As the online advertising landscape evolves, brands are increasingly dependent on investing in retail media as a viable source of [...]
Boosting marketing ROI with the power Of data
Businesses everywhere are being confronted with economic uncertainty, as well as challenges emerging from market volatility. Brands are facing rising acquisition costs, [...]
How to use alternative data to fuel marketing decisions
Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise , [...]
Using alternative data to fuel decisions: Examples from top marketing firms
Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise, [...]
Have I got your attention? Why data is the key to compelling video ads
While 92% of marketers believe video is a vital part of their digital strategies, there’s a significant difference between a disposable, scrollable experience and a truly [...]
Data privacy without the regulations – how GDPR paved the way for proactive privacy
One of the major discussion points in the new digital era is consumer data privacy. From questions of how and when our data should be collected, to how it should be stored [...]
Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution
The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]