From clicks to connection in an AI-first world
Digital customer experiences are the competitive front line, and yet many still feel like relics of a different era. Mismatched messages. Clunky email forms. Campaigns built [...]
customer experience
AI: The key driver of marketing innovation in 2025
In 2025, Artificial Intelligence (AI) isn’t just considered as simply a tool for marketing. Instead, it’s the backbone of strategies that are designed to improve [...]
There’s more than meets the eye on the path to customer delight
Achieving great customer experiences is harder than ever – consumers have become not just more demanding, but more unwilling to suffer a poor buying or customer service [...]
How Disney creates a magical customer experience
I have been a big fan of Disney for many years now. They are one of the most CX-focused companies in the world, so I was delighted to get the opportunity to interview the [...]
Enhancing the digital experience through better customer insights
Over the last year, both consumers and B2B buyers suddenly had to make the switch to purchasing goods and products online, with many physical stores around the globe closing [...]
Going DTC? 5 ways to optimise your on-site experience
COVID-19 has completely changed how we buy from our favourite brands and has led to major growth for online retailers. E- commerce grew by 46% in the last 10 months of 2020, [...]
Pandemic alters customer priorities for brand loyalty
Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]
Consumers more receptive to marketing when company values known
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Sustainability marketing: tactics for your business
What is Engage and what does it do? Engage is a results-driven digital agency, which partners with ambitious brands, including Jet2, Heineken and Yorkshire Tea. We are a [...]
Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]