Charlotte Ashburner, PepsiCo: The Naked truth about marketing
Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]
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British consumers are more eco-conscious when shopping online
Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]
X Japan’s Yoshiki becomes a Titan in new Asahi advert
Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]
Alder Hey’s social media mental health campaign sees celebrities go #BlueForOli
A social media campaign aimed at raising funds to support Alder Hey Hospital’s 7 in 10 Children’s Mental Health Appeal has attracted celebrity attention, with model [...]
Thatchers launches TV campaign focussed on family values
Somerset family cider maker, Thatchers, has launched its latest TV campaign called ‘Family’, which aims to reinforce the family values behind everything it does. [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
First virtual book signing created for Dan Brown’s ‘Origin’
Interactive promotions platform BeeLiked has created the world’s first virtual book signing for The Da Vinci Code author, Dan Brown. The company was commissioned by the [...]
Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
Asahi launches global ‘Discovery is Calling’ marketing campaign
Asahi Super Dry has launched an integrated marketing campaign, entitled ‘Discovery is Calling’. The global campaign, which is the beer company’s first, was created by [...]
Dating app promotes social distancing through ‘Meet Your Match’ campaign
Digital agency Dept has helped Amsterdam-based dating app Inner Circle with a rebranding campaign that aims to promote honest and real connections for singles who want to [...]