campaign

‘Just ask an Aussie’ – Cadbury celebrates UK launch of iconic Caramilk bar

September 4, 2021 // 0 Comments

Cadbury chocolate bar Caramilk has launched in the UK and Ireland after becoming a smash hit in Australia. To promote the launch, a ‘Just ask an Aussie’ campaign kicked [...]

#BetterwithPepsi campaign challenges Coca Cola over burgers

June 10, 2021 // 0 Comments

Pepsi and Coke vending machines side-by-side

Pepsi has launched a marketing campaign insisting that burgers taste best with Pepsi, although the world’s top three burger chains exclusively stock Coca Cola. On the [...]

Cadbury ‘Bus’ advert encourages acts of kindness

June 6, 2021 // 0 Comments

In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]

Humane Society International’s campaign gets 100 million+ online hits

May 11, 2021 // 0 Comments

The latest marketing campaign from Humane Society International (HSI), Save Ralph, has amassed 100 million online views and more than three million petition signatures. With [...]

Currys PC World launches its first branded TikTok campaign

April 9, 2021 // 0 Comments

Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]

Q&A: Freddy Friedman, MD, Travel Audience

March 18, 2021 // 0 Comments

a woman taking a photo of Greek architecture

What kind of impact do you think the coronavirus pandemic has had on travel and tourism worldwide, and how relevant do you think destination marketing is at a time like this? [...]

Charlotte Ashburner, PepsiCo: The Naked truth about marketing

November 24, 2020 // 0 Comments

Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]

British consumers are more eco-conscious when shopping online

October 12, 2020 // 0 Comments

cardboard boxes with tape on top of them

Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]

X Japan’s Yoshiki becomes a Titan in new Asahi advert

September 18, 2020 // 0 Comments

Yoshiki as a CGI Titan from anime Attack on Titan, drinking Asahi Wonda coffee

Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]

Alder Hey’s social media mental health campaign sees celebrities go #BlueForOli

September 10, 2020 // 0 Comments

A social media campaign aimed at raising funds to support Alder Hey Hospital’s 7 in 10 Children’s Mental Health Appeal has attracted celebrity attention, with model [...]