The Data and Marketing Association (DMA) has published its Meaningful Marketing Measurement 2021 report – the first in a series of analyses into marketing [...]
You recently joined BWT Racing Point F1 Team as managing director – commercial and marketing, which is a new role for the company. What will your main objectives be and [...]
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
Brand and Demand teams don’t seem to get along. Like bickering siblings, they often fight for attention and don’t play well together. That’s the conclusion I came to a [...]