Broadcast TV more popular than online streaming
New data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64%) of TV viewing time spent [...]
audience
Why the one-size-fits all approach won’t work for your holiday campaign
The winter holiday season is an ultra-competitive time of year for all brands – but especially eCommerce and retail brands. With everyone upping the ante in the run-up [...]
4 simple marketing mistakes that are setting your business back
As we emerge from the aftermath of the pandemic, it’s more important than ever to be at the top of your game. In order to achieve this, businesses must continue to get [...]
TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
Marketing in a post-pandemic world
Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]
The communications swing – what goes up, must come down
In March 2018, Dame Frances Cairncross was appointed chair of the Review into the sustainability of high quality journalism in the UK. Then the results came in; digital media [...]
Are automotive brands accidentally alienating the female market?
Women are in the driving seat for 85% of all purchases. Yes, this includes cars and, in the US, it also includes trucks. And yet the industry as a whole seems woefully [...]
Why brands should welcome the GDPR
On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]