How AI will transform the marketing engine
AI is expected to increase sales productivity by 30% in 2025, and 84% of marketers believe that leveraging AI will enhance their marketing efforts. The year ahead is going [...]
AI
The future of advertising: media quality, AI and signal loss
For about five years, from the implementation of GDPR in 2018 until 2023, the primary discussion in advertising centered on privacy and the signal loss privacy regulations [...]
How brands can tackle political misinformation in an age of generative AI
With 65% of the global population actively using the internet — more than half of which receive their news primarily from social media — online information plays an [...]
UK marketers fear AI will create biased or plagiarised content
As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]
Why AI will become indispensable when it comes to ideation in 2024
The evolution of brainstorming is happening right before our eyes. AI is emerging as a powerful force that can revolutionise traditional ideation dynamics. Its transformative [...]
PR 5.0 – It’s PR and marketing, but not as we know it
Already the smart tech processes of the Industry 4.0 revolution are having to bow to the human and social power of Industry 5.0. Hyper-personalisation is humanising smart [...]
Human touch: Why data engineers are vital to harness new marketing tech
Since the turn of the millennium, there has been an explosion of world-altering tech, with brands such as Uber, Airbnb, and Netflix reshaping consumer behaviour. As the [...]
60% of brands struggle with ineffective customer service AI
There are significant challenges throughout the customer service journey, from basic data collection to deploying advanced solutions like AI. This is according to a Sprinklr [...]
2023: It’s AI or bust
There’s no turning back for AI now. With the launch of ChatGPT, which is creating everything from song lyrics to business proposals, and Lensa, the AI art tool everyone’s [...]
How the Minnesota Vikings are increasing fan engagement with data and AI
We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]