Brands struggling to measure AI’s carbon impact
Most brands believe AI is increasing emissions and operational costs, but few are fully measuring its carbon impact, according to new research from climate technology and [...]
AI
Why AI agents will drive the next big shift in marketing
AI is everywhere right now. It’s being hailed as the answer to just about every marketing challenge, from automating content to delivering hyper-personalised experiences. [...]
The essential role of AI in modern e-commerce interactions
AI is at the forefront of ecommerce innovation, transforming brand-customer interactions and raising expectations when it comes to shopping experiences. Shoppers crave [...]
The role of agencies when it comes to AI
If a picture’s worth a thousand words, these ones scream. WWF Denmark’s latest campaign, The Hidden Cost, is a gutsy, gorgeous reminder that consumerism has [...]
Marketing in 2025: Navigating change, scaling smart
In 2025, marketing has entered a new era. Teams are leaner, resources are tighter, and the pressure to create measurable impact has never been higher. The age of testing [...]
Why more data doesn’t always mean better marketing
Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of [...]
Andrea Iorio, NVIDIA: Why the most powerful marketing is the kind you don’t notice
Andrea Iorio is a renowned leadership speaker, specialising in guiding executives and teams through the complexities of digital transformation and strategic innovation. As a [...]
The essential role of AI in modern e-commerce interactions
Artificial intelligence is at the forefront of ecommerce innovation, transforming brand-customer interactions and raising expectations when it comes to shopping experiences. [...]
From clicks to connection in an AI-first world
Digital customer experiences are the competitive front line, and yet many still feel like relics of a different era. Mismatched messages. Clunky email forms. Campaigns built [...]
Influencer marketing: Growth, AI integration and strategic shifts
Influencer marketing has transformed from an experimental channel to a cornerstone of modern marketing strategies, with Google searches for ‘Influencer Marketing’ [...]