Why brands should welcome the GDPR
On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]
AI
The 5 emotions brands need to focus on this Black Friday
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, Persado, a [...]
The myth that size matters leads to marketers losing customers
Marketers need to abandon the false belief that less is always more when it comes to email subject lines, according to a study by machine learning specialist Persado. In a [...]
The business risks of AI in the here and now
Elon Musk made headlines when he publicly stated that, in his opinion, artificial intelligence (AI) posed a significant threat and is in need of regulation, going so far as [...]
Could robots exterminate customer service bias?
It’s National Customer Service Week, and one of the key themes being discussed is the use of AI technology and chatbots for serving customers. One big debate for the week [...]
How can marketers own the customer experience?
A recent report from the Economist Intelligence Unit discovered that 86% of chief marketing officers (CMOs) and senior marketing executives believe that, by 2020, they will [...]
Should marketers fear the Terminator?
Artificial intelligence is working its way into modern marketing workflows and tech stacks at a furious pace. I remember reading a story recently about how the most advanced [...]