London-based distillery asks public to name its new rum brand
The rum producer formally known as Silk Road White Spiced Rum has been forced to change the name of its rum due to a conflicting EU trademark just six months after launching. [...]
Retail
Simon Cowell donates £1m Marks & Spencer advert fee to charity
Britain’s Got Talent creator, Simon Cowell, has agreed to waive his £1 million fee for starring in Marks & Spencer TV adverts in exchange for the retailer [...]
The impact of coronavirus on retail – threat or opportunity?
The Government’s shutdown of all non-essential retailing on March 23, 2020, in response to the threat from the coronavirus, has sent shockwaves through the retail industry. [...]
Deporvillage delivers responsive web experiences with Cloudinary
The client: Deporvillage is Spain’s leading online sports retailer. The Barcelona-based company is now expanding its presence in France, Italy, and Portugal, and ultimately [...]
Retail is dying – long live retail!
If you look at the news headlines, you may end up forming a gloomy picture of the state of retail. Right now, around 16 high street shops are closing every day in the UK. In [...]
Why We Need to Get Super Slick on Retail User Data
To keep up with the Amazons of the world, every retailer needs to get better at using customer data – but not all of us have the budget of a retail giant. By being agile, [...]
The impact of experiential retail on consumer relationships with brands
The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]
Maximising sales through organic activity for Black Friday and Cyber Monday
With traffic to retail websites expected to soar over the sales period (Black Friday 2017 saw web traffic increase 150% compared to a normal sales day), it’s imperative [...]
adidas turns to Superimpose to help make it the top sport culture brand
The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]
5 customer communication technologies retailers should use in 2018
As consumers continue to swap the high street for online stores, retailers need to provide a seamless customer experience to remain competitive. Central to this user [...]