Deliveroo has built a replica ‘Great Wall of China’, made entirely from more than 2,000 recycled takeaway boxes, as part of its latest promotional campaign.
Standing taller than a double-decker bus and at more than seven meters in length, Deliveroo’s ‘Great Wall of Chinese’ experience was situated directly in front of the Chinese Arch in Liverpool – the location of Europe’s first ever Chinatown.
The walkable-wall experience opened to the public on May 21-22 and contained more than 100 different prizes, hidden inside small fortune cookies. Other prizes could be won by grabbing some free tickets from Eventbrite or taking a photo on Instagram and tagging #greatwallofchinese.
Joe Groves, head of consumer comms UK&I at Deliveroo, said: “What better way to celebrate the nation’s favourite takeaway than to create an edible installation next to the original and most revered Chinese landmark in the UK. It’s thanks to our amazing restaurant partners in Liverpool that we have been able to create the Great Wall of Chinese.”
Deliveroo is a delivery service founded in 2013 by William Shu and Greg Orlowski. IT works with more than 80,000 restaurants and takeaways, as well as 60,000 riders.