Technical PR agency Stone Junction has co-produced two beers to be released on June 15, Britain’s National Beer Day.
The lager, ‘Dog with a Stone’, and IPA, ‘Stone Drunktion’, will not be for public release but will instead be an exclusive gratuity to the agency’s current and potential clients.
The agency, based in Stafford, England, plans to distribute the beers to clients, staff members and journalist contacts in time for a Zoom party due to take place at 7pm next Monday evening.
The event will be designed to replicate the post-work-day pint, and the agency hopes it will be a break for those working from home.
Stone Junction’s MD, Richard Stone, said: “In a time when so many of us feel disconnected from our friends, family and colleagues this national celebration felt like a great opportunity to produce something fun and comradely.”
Stone quoted third US President Thomas Jefferson, saying: “Beer softens the temper and cheers the spirit”.
Despite the closure of pubs due to the UK coronavirus lockdown, he said people can still enjoy a good beer and some tipsy conversations for National Beer Day, “all safe and socially distant, of course”.
The lager and IPA will be bottled and brewed at the Lymestone Brewery in Staffordshire, where a selection of other stone-themed brews are already produced.
The specialist STEM PR agency also plans to distribute the beers at its new office, which is due to open in late 2020 if lockdown regulations are lifted.
National Beer Day was first celebrated in 2015, and was instigated by beer sommelier Jane Peyton. Peyton is the founder of the School of Booze, and wrote the anthem of National Beer Day, ‘Cheers to Beer’.
According to Sky News, since lockdown began there has been an increase in people searching for alcohol delivery services on Google, with searches increasing by more than 2,000% in some parts of the UK.
In accordance with lockdown restrictions, pubs and bars in the UK will not be permitted to reopen until at least July 4.