Opinion Archives - Page 14 of 27

As lockdown eases, businesses must build trust to bring customers in-store

August 18, 2020 // 0 Comments

builders looking at houses being constructed

At the beginning of 2020, no business could have been prepared for the uncertainty and challenges that the coronavirus has brought, and the idea of reopening after several [...]

Designing your digital ecosystem to deliver brand differentiation

August 17, 2020 // 0 Comments

In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]

Adapting from B2B to human 2 human

August 17, 2020 // 0 Comments

The pandemic has changed the way we operate – socially, at work, when travelling – throwing everyone and everything into disarray. As people’s lives have been turned [...]

How B2B marketing and sales teams can work together to drive leads

August 14, 2020 // 0 Comments

There’s no doubt that the task of generating B2B online sales leads has jumped up the agenda in recent times. However, one of main challenges businesses often come up [...]

Designing your digital ecosystem to deliver brand differentiation

August 14, 2020 // 0 Comments

In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]

Most B2B brands are flying blind

August 13, 2020 // 0 Comments

For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]

What does it take to be a ‘whole marketer’?

August 12, 2020 // 0 Comments

Over the past decade, as marketers we’ve somewhat become victims of our own success. In demonstrating the value of customer-driven strategies our role has undergone a [...]

Optimistic CMOs dismiss economic pessimism despite bleak outlook from c-suite colleagues

August 7, 2020 // 0 Comments

While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for [...]

Marketing should not just sit in the boardroom, they should lead from the front

August 6, 2020 // 0 Comments

What do Marketers do besides ‘colouring in’? Among many in business, the perception still remains that marketing is all about clever [...]

Are you supporting bigoted press?

August 5, 2020 // 0 Comments

After a decade in the industry, I can no longer stay silent about what is happening in our field every day. I set up Monumental to really empower minorities, champion [...]