Taking diversity and inclusion to the next level
Where the Black Lives Matter protests differ from similar events is now businesses are being challenged to face uncomfortable truths. As soon as the protests erupted we saw [...]
Opinion
How will the UK Government’s junk food ad ban impact the marketing sector?
The UK Government recently unveiled a raft of measures it plans to introduce as part of its stragey to tackle obesity. The urgency of tackling what it describes as “the [...]
How marketing organisations can successfully move forward post-pandemic
These are trying times for marketing organisations around the globe. As disruption from the pandemic continues, we are all doing our best to adapt. But it can be difficult to [...]
How marketers can move forward in the COVID-19 era
There’s a cloud hanging over the marketing industry, with eMarketer predicting a 5% decline in global ad spend this year and the UK market not expected to return to growth [...]
Marketing in times of Covid: Focus on solutions over selling, and don’t spend indiscriminately
Global economies have been tanking as a result of COVID-19, and people face uncertainties on health, social and financial fronts. Virtually no aspect of life has been the [...]
Are you personalising or being personal in communications?
One of the most common misconceptions in marketing is that ‘personalisation’ and ‘being personal’ are the same thing. It’s an easy mistake to make, but they’re [...]
It’s time to call a truce on the brand and demand wars
Brand and Demand teams don’t seem to get along. Like bickering siblings, they often fight for attention and don’t play well together. That’s the conclusion I came to a [...]
How to create a diverse marketing team
The word ‘corporate’ is often associated with the stereotype of ‘old white male privilege’ but this is changing. Instead of seas of white straight men covering the [...]
Discrimination towards LGBTQ+ members interviewing for jobs – and how to avoid it
As Pride month rolls around every year, big corporations make their yearly attempt at inclusivity, acceptance and diversity. Behind the rainbow app icons that adorn our [...]
The dangers of paying lip service
There’s a saying that floats around from time to time that does my head in more than anything: ‘All PR is good PR’. I think the person who said that first must have [...]