Woman sues McDonald’s, claiming burger advert made her break Lent fast

Ksenia Ovchinnikova is suing the fast-food chain in a claim that she broke her month long fast after seeing one of its advertisements.

Someone eating a McDonald's burger.

Ksenia Ovchinnikova, an orthodox Christian from Omsk, Russia, is suing McDonald’s, blaming the company’s advertising for her breaking her fast.

At the time, Ovchinnikova had giben up meat and other animal products for Lent. At that point, she claims to have been successful in not eating meat for a month.

However, in April 2019, Ovchinnikova purchased a McDonald’s cheeseburger after seeing one of its adverts for burgers and nuggets.

Ovchinnikova said: “In the actions of McDonald’s, I see a violation of the consumer protection law. I ask the court to investigate and, if a violation has taken place, to oblige McDonald’s LLC to compensate me for moral damage in the amount of 1,000 rubles (£10).”

Following the Julian calendar, for orthodox Christians like Ovchinnikova, staying away from animal products such as meat, eggs, poultry and dairy for the entirety of Lent is a strict procedure.

Ovchinnikova said she had successfully fasted during Lent for 16 years, but that she was unable to resist the tempting adverts, and ordered a burger from her nearest branch of the fast-food chain.

In her statement about the case, Ovchinnikova wrote: “By this point, I had already been fasting for a month, but when I saw the advertising banner, I could not help myself. I visited McDonald’s and bought a cheeseburger.”

Ovchinnikova claims that the fast-food retailer was at fault as it should not have been advertising products containing meat while devout Christians were refraining from them.

The date for the preliminary court hearing regarding Ovchinnikova’s claim has not yet been set.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: