News

6 in 10 plan to use Black Friday deals to help with the cost of Christmas

November 21, 2023 // 0 Comments

A holding a Secret Santa present next to a fireplace.

In recent years, Black Friday has fallen by the wayside as consumers fail to see value in the deals offered and retailers suffer another hit to margins. But with the [...]

Two thirds of consumers still dismiss ads as irrelevant

November 18, 2023 // 0 Comments

Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]

Dove and Nike launch girls’ body confidence coaching program

October 26, 2023 // 0 Comments

Personal care brand Dove has teamed up with Nike to launch the Body Confident Sport online coaching program. Body Confident Sport is a first-of-its-kind, [...]

EE Partners with Fatboy Slim for holographic performance

October 20, 2023 // 0 Comments

Mobile network operator and internet service provider, EE, has marked a new era with a larger-than-life performance by iconic British DJ, Fatboy Slim, on the world’s [...]

Krispy Kreme brings back iconic Reese’s Peanut Butter doughnut

July 30, 2023 // 0 Comments

Sweet treat shop Krispy Kreme is bringing back the iconic Reese’s Peanut Butter doughnut, first sold in 2015, for a limited period this July following a renewed partnership [...]

Consumers opt for affordability over sustainability

July 17, 2023 // 0 Comments

Consumers are increasingly opting for affordability over sustainability in their purchasing decisions, preferring cheaper alternatives as financial pressures hit household [...]

60% of brands struggle with ineffective customer service AI

March 15, 2023 // 0 Comments

There are significant challenges throughout the customer service journey, from basic data collection to deploying advanced solutions like AI. This is according to a Sprinklr [...]

66% of marketers can’t identify conversion bottlenecks

March 8, 2023 // 0 Comments

RevSure.AI, an AI-fuelled pipeline readiness solution for marketers and sales teams, has published “The State of Pipeline Generation” research report. Partnering with [...]

Doritos flame-grills own ad as it partners with Burger King

March 7, 2023 // 0 Comments

Doritos has launched a new collaboration with Burger King UK in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one [...]

EMEA brands are prioritising retention in 2023

February 27, 2023 // 0 Comments

With customers tightening their spending in the current cost-of-living crisis and recession on the horizon, marketers are facing yet another challenging year. This is [...]