Marketing

Seona Tully, Hubspot: Unconscious bias, diversity and believing in yourself

April 13, 2021 // 0 Comments

You recently conducted research into changing company culture within sales. What were the findings from that study that really stood out to you? There were a number of [...]

Three pitfalls to avoid when setting up agile marketing teams

April 8, 2021 // 0 Comments

The COVID-19 pandemic has been one of the biggest tests of companies’ agility – the ability to adapt rapidly to new circumstances, respond to emerging opportunities, and [...]

The shocking reality of corporate levels of diversity and equality is a brand crisis

March 8, 2021 // 0 Comments

If you had to summarise current corporate commitments to diversity and equality, it might boil down to this: all talk, no action. That’s the conclusion I began to form when [...]

Surviving disruption with issues-led thought leadership

March 3, 2021 // 0 Comments

No one can escape the Covid-19 conversation, especially with various stages of lockdown across the UK and continental Europe now in force. It’s a popular topic of choice, [...]

ROI vs Awareness: Influencer marketing’s billion dollar question

February 5, 2021 // 0 Comments

As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their [...]

The best PR campaigns of 2020

February 3, 2021 // 0 Comments

Someone holind up a 'we won't miss you 2020' sign

Marketing spend has taken an estimated 23% hit across the year, according to the IPA Bellwether Report, but the PR sector has remained fairly resilient, as companies realised [...]

Why tech mapping is increasingly vital for today’s marketers

January 25, 2021 // 0 Comments

Today’s marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. While thinking about how it all works together to [...]

Come together, right now – with an SEP

January 15, 2021 // 0 Comments

A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]

How to expand your market research globally in 2021

December 29, 2020 // 0 Comments

It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]

The growing trouble of fake online courses and how to spot them

December 19, 2020 // 0 Comments

Person entering credit card info on macbook

Etch’d is a nearly two-year-old creative agency founded by Lewis Hackney that assists small-to-mid-sized entrepreneurs (SMEs) with narrative-driven marketing services. [...]