Jet2holidays has returned to television screens with the launch of three advertisements sharing its ‘Summer’s Saved!’ campaign.

The company, the UK’s second largest tour operator, has used the ads to showcase its holiday experience, targeted at its customer base of couples and families.

The adverts display the deals available this summer, encouraging customers to book an ATOL protected package holiday direct or with a local independent travel agent.

Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “We’re operating to 44 fantastic destinations this summer, and we are delighted to be flying customers away on their well-deserved holidays. As customers would expect from a Which? Recommended Provider, we’re continuing to put every ounce of effort into delivering our industry-leading customer experience, and with some fantastic deals available, we are sure these adverts will inspire people to book their next trip with Jet2.com and Jet2holidays.”

Created by Leeds-based marketing firm The Home Agency, the adverts are accompanied by the Jet2holidays’ signature track by Jess Glynne, ‘Hold My Hand’, and will be broadcast during TV programmes such as Vera, Celebrity Gogglebox and The Voice Kids.

The ‘Summer’s Saved!’ campaign will be featured through video on demand, radio, digital, and social media campaigns to remind viewers of the joys of holidays abroad.