GDPR and direct (postal) mail campaigns
Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]
Features
The data borrowers
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
Personalising personalisation — the key to modern marketing success
Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]
Don’t let GDPR get ahead of our thriving startup community
Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]
Should the focus be on digital transformation or digital optimisation?
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]
giffgaff enhances website user experience with PCA Predict
The client: Mobile telephone network giffgaff prides itself on its flexible ‘no contracts’ approach to customer service. It views its users as members, not customers, [...]
Unicef UK selects Manifesto for website and content revamp
The client: Unicef is the world’s leading organisation for children, promoting their rights and wellbeing. Unicef UK raises funds to support this vital work and carries out [...]
adidas turns to Superimpose to help make it the top sport culture brand
The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]
The cycle of creativity – encouraging employees to break out of their structured thinking
Chained to the daily grind, stuck in our normal routines, it’s easy to forget the big picture. In the race for bigger, faster and better, innovation and creativity come at [...]
6 top tips to get the most out of a research project
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]