Should marketers fear the Terminator?
Artificial intelligence is working its way into modern marketing workflows and tech stacks at a furious pace. I remember reading a story recently about how the most advanced [...]
Features
Acxiom CRM helps Heathrow Airport control the customer journey
The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]
6 top tips to enhance your content marketing
We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]
STACK boosts Peugeot’s sales conversion with ‘high energy’ campaign
The client: Peugeot, part of Groupe PSA, is a French car manufacturer. The family business that preceded the current Peugeot company was founded in 1810, and manufactured [...]
Is ‘Marketing-as-a-Service’ hype or reality?
Marketing-as-a-Service might be the future of marketing, but it has to be deployed thoughtfully if you want to reap the benefits of speed to market and increased customer [...]
How Squiz transformed LSBU’s digital experience
The client: London South Bank University (LSBU) is a public university in Newington, London. It has 17,605 students and 1,700 staff, and is based in the London Borough of [...]
Lidl UK explains how Adobe helps it align digital KPIs with sales ROI
Lidl UK, the discount supermarket chain disrupting Britain’s retail sector through its high quality produce combined with heavily discounted prices, has signed up as [...]
Coca Cola & McDonalds YouTube Channels: Where did it go wrong?
Coca Cola’s announcement in March that it was ditching its weekly UK YouTube shows was horribly reminiscent of September’s news of McDonald’s closing its ‘Channel [...]
How marketers can ensure nostalgia works for them
Brands from a variety of industry sectors are experimenting with their strategy, with many looking to the power of tapping into emotions as a way to connect. Leveraging on [...]
4 huge trends impacting marketing today, according to Fujitsu
1) Customer-centricity is king In a digital age where information is far from hard to come by, customers value unique targeted content they can engage with. As more platforms [...]