How brands can block bad actors when social media companies won’t
Social media has many benefits, from connecting dispersed friends and families to facilitating stronger bonds between consumers and their favourite brands. However, social [...]
Features
Data privacy without the regulations – how GDPR paved the way for proactive privacy
One of the major discussion points in the new digital era is consumer data privacy. From questions of how and when our data should be collected, to how it should be stored [...]
Why tech mapping is increasingly vital for today’s marketers
Today’s marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. While thinking about how it all works together to [...]
Modern brand building: how to build a successful brand and deliver returns, with less
As 44% of CMOs take on the challenge of budget cuts, as a direct result of the COVID-19 pandemic, a modern approach to brand building is needed. At its core, this approach [...]
Come together, right now – with an SEP
A band performs best when every member is singing from the same hymn sheet. The music sounds good and the crowd has a great time. This is the same with businesses. Revenue [...]
How to expand your market research globally in 2021
It’s that time of year again. As 2020 comes to an end, many of us are reflecting on the past year and looking forward to what the new year will bring. Of course, this [...]
TV keeps us connected during uncertain times
In a year characterised by uncertainty, TV is one of the few constants for consumers, making it a dependable channel for advertisers. The role of TV in keeping viewers [...]
How brands can ensure they aren’t just airing on TV – they’re thriving on it
As the pandemic continues to force many countries into further lockdowns, brands are pivoting to adopt a stronger focus on e-commerce initiatives. In the UK, it took a decade [...]
Saving the world and saving money: How brands can be green and still appeal to price conscious parents
Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]
Preparing for a post-cookie world: first-party data isn’t the answer, but it’s part of the solution
The phasing out of third-party cookies is a positive step towards increasing consumer trust and improving the online experience. We’re still constantly interrupted by [...]