How to transform your video content marketing strategy
Video has been a popular format of advertising for many decades, with its roots firmly in the TV world. As technology has improved and new digital channels have emerged, [...]
Features
Personalisation is key to retail success
Personalisation will be the key for retailers to create a compelling experience as shoppers settle into their new post-COVID-19 habits, with retailers need to consider [...]
Up your user-generated content game to corner the social media market
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of [...]
Deadstock discounting and Instagram are encouraging poor consumer patterns
Changes in consumer needs, expectations and behaviours are to be expected over time and, in many cases, patterns can even be predicted. But what retailers must remember is [...]
Packaging: The most commonly used colours to sell food & drink
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
Social media is the wild child of marketing – here’s how to get control
If you’re like many other B2B companies, your social media investments are growing significantly – all while you’re becoming increasingly worried about keeping control [...]
Marketing your business: The importance of face
In today’s hyper-competitive markets, connecting with your stakeholders in an original and authentic way has never been so vital to gaining credibility and winning trust. [...]
Agencies and brands need to go from allies to activists for a more inclusive and diverse future
COVID-19 didn’t cancel 2020’s Pride, but the focus changed. In light of recent much-needed demands for equity for black lives, this year has offered us the opportunity to [...]
How Open Banking can help marketers beat the Amazons of this world
I want to start with a marketer’s conundrum. My statistics show that I have acquired five customers, they all received a welcome offer and it worked because they all [...]
The human side of data: avoiding potential pitfalls in its ethical use
With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]