A third of Brits don’t care where they buy from ‘as long as it works’
More than a third of Brits (38%) now purchase indiscriminately online, saying they “don’t care” where they buy from “as long as it works”. That’s according to new [...]
Customers
Brits unimpressed by political posturing from brands at sporting events
In a warning for brands sponsoring the World Cup, new research from the Chartered Institute of Marketing (CIM) finds that 45% of Brits oppose political or ideological content [...]
Shoppers seek value that lasts before costs bite this winter
42% of UK consumers are cautious about spending, driven by the cost-of-living crisis, the recent interest rate rise by the Bank of England, and expectations of a protracted [...]
Black Friday offers huge opportunity for retailers to serve bargain-hungry Brits
British retailers can expect a busier Black Friday than last year, according to Sitecore’s Holiday Shopping Trends 2022 Report, as almost half (48%) of UK consumers are [...]
Rising costs are impacting trust in brands
Almost a third (30%) of customers say rising costs are impacting their trust in brands with more than a fifth (22%) admitting loyalty to the businesses and organisations they [...]
Nearly half of Gen-Zs say in-store shopping makes them anxious
Nearly half (49%) of Generation-Zs say in-store shopping makes them feel anxious. This is according to new data from in-store digital engagement company, M-Cube, which [...]
Pandemic alters customer priorities for brand loyalty
Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]
Consumers more receptive to marketing when company values known
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Boots announced as first-ever Love Island ‘Feel Good Partner’
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
Domino’s yodels to promote new app feature
Domino’s has used the yodelling cry ‘DOMIN-OH-HOO-HOO’ to announce its new group-ordering app feature. The multi-million pound campaign injects innovation to the [...]