The rise of the chief customer experience officer
Marketing has always been inclined or forced to focus more on acquiring customers than managing them. But this is the antithesis of a great definition of marketing which is [...]
Customers
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]
Drivers and destroyers of brand loyalty revealed
A study by Spiceworks, a professional network for IT, has revealed how often IT buyers are contacted by marketers and sales reps, what drives them to engage with tech brands, [...]
How auto brands can build customer trust
Good service is the key to building trust and lasting relationships with customers, according to the latest Customer Engagement: Automotive research report released by the [...]
Just 17% of new leads marketing campaigns produce turn into realised revenue
Marketing teams are struggling to reach the right audience and convert leads, a study by business analysts Dun & Bradstreet has revealed. As the age of cold calling ends [...]
Where everybody knows your name: achieving old-school retailing, with a modern spin
Like the well-known theme song from the 1980s US sitcom, Cheers, it wasn’t that long ago when a local retail store was a place ‘where everybody knows your [...]
Why ‘corpsumers’ are such a catch for brands
As marketers, we are constantly seeking to target and engage with certain consumer demographics in order to drive sales. If we were selling luxury sports cars, for example, [...]
DMPs – the make-or-break tool for all omni-channel marketers
It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, [...]
Could robots exterminate customer service bias?
It’s National Customer Service Week, and one of the key themes being discussed is the use of AI technology and chatbots for serving customers. One big debate for the week [...]
Entering the people dimension
Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]