Consumer attitudes to privacy revealed
With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]
Customers
6 top tips to get the most out of a research project
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]
“Sorry, not sorry” – do chatbots really care about your feelings?
Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]
Bloom & Wild eliminates failed deliveries with PCA Predict
The client: Flower delivery company Bloom & Wild was founded on the belief that sending and receiving flowers should be a straightforward and enjoyable process. The [...]
UK consumer spending has weakest start to the year since 2012
Annual consumer spending in the UK has suffered its worst start since 2012, according to a study by Visa. The Visa UK Consumer Spending Index shows that households’ [...]
‘Ghosting’ customers costs retailers repeat sales
Consumers’ biggest bugbears when shopping online have been revealed by a study conducted by YouGov and post-purchase platform Narvar. Being ‘ghosted’ – or [...]
5 customer communication technologies retailers should use in 2018
As consumers continue to swap the high street for online stores, retailers need to provide a seamless customer experience to remain competitive. Central to this user [...]
Brewdog takes swipe at sexist marketing with a ‘beer for girls’
Scottish independent craft brewer, BrewDog, is taking on the global scourge of gender pay inequality and combating sexist marketing with the launch of a ‘new’ [...]
Big Shaq and Trainline create hot voicebot duet
Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]
Take the Brand Oath: Cut the crap and get to the truth
If, like some SMEs, you think that branding is just another exercise in marketing mumbo jumbo, you’re most likely missing a trick. The value of a strong brand is as [...]