Gen Z chooses ethics over discounts this Black Friday
Younger shoppers have been shifting the focus from deals to values ahead of Black Friday, creating a new challenge for brands. Research from SAP Emarsys’ Customer Loyalty [...]
Customers
Beyond the pixel: The strategic value of print in modern marketing
In an age where consumer attention is scattered across countless digital channels, earning visibility and driving search performance is more competitive than ever. To cut [...]
The essential role of AI in modern e-commerce interactions
Artificial intelligence is at the forefront of ecommerce innovation, transforming brand-customer interactions and raising expectations when it comes to shopping experiences. [...]
Timothy Armoo, Fanbytes: The realities of scaling a business from scratch
A Computer Science graduate of the University of Warwick, Timothy launched his first venture at just 14 and went on to build London-headquartered Fanbytes into a Gen Z [...]
The fundamentals of launching a successful e-commerce business
Starting an e-commerce business today might be easier than ever, but building one that lasts, grows, and resonates with customers will always demand thoughtful strategy, [...]
From clicks to connection in an AI-first world
Digital customer experiences are the competitive front line, and yet many still feel like relics of a different era. Mismatched messages. Clunky email forms. Campaigns built [...]
William Higham, Next Big Thing: Emotional drivers shaping consumer behaviour
William Higham is a leading behavioural futurist and one of the UK’s most sought-after future of work speakers, renowned for helping organisations anticipate consumer [...]
Empathetic AI orchestrates the symphony between customers and brands
The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. [...]
There’s more than meets the eye on the path to customer delight
Achieving great customer experiences is harder than ever – consumers have become not just more demanding, but more unwilling to suffer a poor buying or customer service [...]
Marketing in the era of AI: Why human insight still reigns supreme
AI has transformed the way marketers work, freeing them from mundane and repetitive tasks so they can focus more on brand initiatives that resonate with customers. This [...]