How marketers are exceeding customer content needs in 2023
Brands have had to adapt in recent years, prompted by the pandemic and economic crisis. This has largely followed shifts in consumer behaviour. Marketers that stand still or [...]
Content Creation
Consumers frustrated by English language’s dominance of the internet
Almost half (44%) of global consumers are frustrated by the dominance of the English language on the internet and technology, a new report by RWS has revealed. The [...]
Liverpool FC amplifies the sounds and songs that get fans matchday ready
Liverpool FC and sound experience firm Sonos are spotlighting how sound is instrumental to creating community and building hype before a match, whether it is a [...]
WordPress economy worth £432 billion in 2020
The WordPress economy has been valued at $596.7 billion (£431.69bn) in 2020, and is expected to reach $635bn (£459.4bn) by the end of 2021. This is according to WP Engine, [...]
Pinterest launches mandatory code of conduct for creators
Image sharing and social media service, Pinterest, has launched the Pinterest Creator Code aimed at increasing positivity on its platform. By introducing more moderation [...]
Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
Why content marketing provides the best engagement and how to do it better
They are questions marketers have been asking for generations: how to reach target audiences in the most effective and efficient way? Once you’ve reached your desired [...]
Up your user-generated content game to corner the social media market
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of [...]
heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
Augmented reality: retail conversion rate saviour?
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]