Coca-Cola and McDonalds most coupled brands on Instagram
Crimson Hexagon unveils first image analysis beyond logo identification for deepest consumer insight through social data. [...]
Brands
Why Google made the wrong marketing decision in firing Damore
Google engineer James Damore was sacked last week over a memo he sent in which he criticised the company’s diversity efforts and attributed the lack of women in tech to [...]
Have you nailed your talent acquisition strategy?
Strategic brand, marketing and digital consultancy CAB Studios claims that creativity is often overlooked by organisations seeking out the next generation of talent, and that [...]
Summer festivals present a marathon of brand opportunities
This year’s Glastonbury was “the most shared, ever” according to the festival’s official technology and communications partner, EE. Fortunately, for other brands [...]
Amazon Prime Day creates ‘halo’ effect for wider eCommerce marketplace
Amazon Prime Day offers brands a fantastic opportunity to capitalise on consumers’ mood to seek out great deals, according to Criteo, a personalised retargeting company [...]
Will Uber’s next CEO be Tony The Tiger?
If you look past the politics and the intrigue, you will find that the story of Travis Kalanick’s departure from (and Arianna Huffington’s subsequent arrival at) Uber is, [...]
Mobile app performance is still huge problem 10 years after iPhone launch
On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential. As consumers have [...]
Ella’s Kitchen hires bigdog to spearhead its content strategy
Organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing firm bigdog as its content agency, following a competitive four-way pitch. The [...]
Can your technology cope with consumers’ digital coupon cravings?
For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3bn annually using coupons and vouchers. [...]
Tennent’s lager pokes fun at legal tender issues with currency exchange
Tennent’s Lager has launched a ‘Here to Serve’ campaign, offering English football fans the chance to exchange their English bank notes for Scottish ones while visiting [...]