Brand Management

Screen Moguls launches GO.CINEMA to support independent cinemas reopening

September 10, 2020 // 0 Comments

Screen Moguls has launched GO.CINEMA, making it easy for independent cinema circuits to reach a targeted local audience. The new service aims to simplify social media [...]

Becoming brand famous – businesses need to start getting emotional

September 10, 2020 // 0 Comments

Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]

Customer demands for social activism means brands need new strategies

September 6, 2020 // 0 Comments

As social justice movements like the Black Lives Matter campaign gain momentum, brands are being put increasing pressure from customers to take a public stance and share [...]

Marketing Gazette Movers & Shakers, August 2020

September 4, 2020 // 0 Comments

Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]

Designing your digital ecosystem to deliver brand differentiation

August 17, 2020 // 0 Comments

In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]

Designing your digital ecosystem to deliver brand differentiation

August 14, 2020 // 0 Comments

In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]

Channel 4 signs programmatic ad deal with The Trade Desk

August 1, 2020 // 0 Comments

Tech firm The Trade Desk has partnered with Channel 4, offering advertisers the ability to target the TV channel’s viewers across its live and on-demand services. [...]

Sainsbury’s trials virtual queuing app

August 1, 2020 // 0 Comments

Supermarket chain Sainsbury’s has begun testing a virtual queuing system, which allows customers to join a queue from a remote location. The coronavirus pandemic has seen [...]

The vital role of marketing teams in corporate acquisitions

July 31, 2020 // 0 Comments

As many countries worldwide begin the tentative steps out of COVID-19 lockdown, one of the biggest tasks facing governments is to reinvigorate the economy. The pandemic has [...]

UK marketing budgets ‘worst on record’ in light of coronavirus pandemic

July 28, 2020 // 0 Comments

UK marketing budgets have been cut to their lowest levels in 20 years of the IPA Bellwether Report due to pandemic. Businesses are being forced to reconsider what they’re [...]