Behavioural Targeting

Just 17% of new leads marketing campaigns produce turn into realised revenue

November 8, 2017 // 0 Comments

Marketing teams are struggling to reach the right audience and convert leads, a study by business analysts Dun & Bradstreet has revealed. As the age of cold calling ends [...]

Entering the people dimension

September 18, 2017 // 0 Comments

Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]

The post-truth world leaves consumers baffled

July 14, 2017 // 1 Comment

A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in [...]

Acxiom CRM helps Heathrow Airport control the customer journey

May 29, 2017 // 0 Comments

The client: Heathrow Airport is a major UK international airport and is the busiest airport in Europe by passenger traffic. It is the third busiest airport in the world by [...]

DIGIORNO uses facial recognition tech to show why pizza makes us happy

May 4, 2017 // 0 Comments

Frozen pizza brand DIGIORNO has conducted a social experiment that measured pizza’s effect on the moods of partygoers. Although most people would probably think it’s [...]

PizzaExpress gains intelligence-led customer insights with liveRES and IOVOX

April 6, 2017 // 0 Comments

The client: With more than 450 restaurants across the UK and Ireland, PizzaExpress is one of the most popular restaurant chains in the country. Following the advent of mobile [...]