Marketers change Black Friday plans due to economic turmoil
Following recent economic turmoil, 70% of UK marketers have been forced to change their Black Friday discounts, plans and deals. That is according to a study from Optimizely, [...]
Behavioural Targeting
Curated vs behavioural profiling: Reassuring consumers on algorithm accuracy and ethics
Consumer demand for personalised digital experiences is higher than ever. Over two- thirds ( 69% ) of consumers will move away from brands that target their communications [...]
Clicktivism is shaping the world: is your organisation ready?
Activism has become part of our everyday lives. From #MeToo to #BLM to #SarahEverardVigil, people are taking to the streets. But the awareness and the organisation of those [...]
Mother’s Day: Not catering for sensitivities in marketing is damaging and lazy
Marketing can be one of the best assets of your business. When it’s done well and is personalised, it is an engaging way of reaching new audiences and keeping current [...]
Q&A: Charlotte Langley, brand & comms director, Bloom & Wild
How important is it for companies to use more human, sensitive and personalised customer engagement? It’s really important if you want to build an engaged and loyal [...]
Saving the world and saving money: How brands can be green and still appeal to price conscious parents
Watching the news, it’s easy to forget that in many ways we live in enlightened times. Increasingly, we do actually care about the future of our planet and our collective [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Packaging: The most commonly used colours to sell food & drink
The food and beverage sector is saturated with consumer products that range from biscuits and cakes to beer and soda. To stand out among a crowded market, manufacturers and [...]
Marketing in a post-pandemic world
Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]
Adapting from B2B to human 2 human
The pandemic has changed the way we operate – socially, at work, when travelling – throwing everyone and everything into disarray. As people’s lives have been turned [...]