Liverpool legends surprise walking football team in Carlsberg campaign
Carlsberg has launched an integrated campaign built on the powerful consumer insight that Brits effectively set a ‘dream deadline’ for themselves at just 29 years [...]
Behavioural Targeting
A reluctant generation: How can mobile marketers win over sceptical baby boomers?
A mix of assumptions and past studies have seen baby boomers labelled technically unsavvy and disengaged when it comes to advertising, with only 12% globally saying they feel [...]
Gymbox partners with Pablo on quirky activation
Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages [...]
Broadcast TV more popular than online streaming
New data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64%) of TV viewing time spent [...]
Almost half of shoppers want more sustainable returns
Almost half of UK consumers (48%) want returns to be more sustainable, according to the latest research by SAP Emarsys Customer Engagement, which conducted research amongst [...]
Just one in four sales teams use data effectively
In the current landscape of geopolitical uncertainties impacting global supply chains and economies, sales departments face heightened pressure to boost profits. Despite 78% [...]
Privacy-first, precise, and scalable: Targetable contextual audiences have arrived
Imagine you’re sitting in front of your favourite painting at the National Gallery. People of all ages, nationalities, genders, and income levels filter in and out of view [...]
Why you should alter your marketing strategy if you want to attract Gen Z
Customers from Generation Z have grown up with access to all kinds of marketing material imaginable. To get their attention, you need to say something unique. But why should [...]
Consumers frustrated by English language’s dominance of the internet
Almost half (44%) of global consumers are frustrated by the dominance of the English language on the internet and technology, a new report by RWS has revealed. The [...]
Brits unimpressed by political posturing from brands at sporting events
In a warning for brands sponsoring the World Cup, new research from the Chartered Institute of Marketing (CIM) finds that 45% of Brits oppose political or ideological content [...]