Most B2B brands are flying blind
For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]
Automation
Meet ‘Liv’: Estée Lauder launches WhatsApp skincare chatbot
US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]
Artificially intelligent marketing?
The ways and means in which brands can engage customers have evolved hugely in just the recent past, even more so when we look back to when I first started working in the [...]
AI in business: 2019 trends and predictions
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
How voice search is impacting customer experience in retail
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
adidas turns to Superimpose to help make it the top sport culture brand
The client: Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and [...]
“Sorry, not sorry” – do chatbots really care about your feelings?
Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]
Auto Trader teams up with Selligent Marketing Cloud to boost customer engagement
Auto Trader has appointed Selligent Marketing Cloud, a B2C marketing automation platform, to boost its customer engagement strategy. Auto Trader is the UK and Ireland’s [...]
Top 10 business considerations when adopting chatbot technology
According to some reports, 80% of companies either use chatbot technology already, or wish to implement it by 2020. They are playing an increasingly important role in [...]
Big Shaq and Trainline create hot voicebot duet
Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]