Automation

Auto Trader teams up with Selligent Marketing Cloud to boost customer engagement

March 16, 2018 // 0 Comments

Auto Trader has appointed Selligent Marketing Cloud, a B2C marketing automation platform, to boost its customer engagement strategy. Auto Trader is the UK and Ireland’s [...]

Top 10 business considerations when adopting chatbot technology

March 9, 2018 // 0 Comments

According to some reports, 80% of companies either use chatbot technology already, or wish to implement it by 2020. They are playing an increasingly important role in [...]

Big Shaq and Trainline create hot voicebot duet

March 6, 2018 // 0 Comments

Train ticket retailer and train travel app, Trainline, has launched a digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, [...]

Google offers free AI and machine learning course online

March 2, 2018 // 0 Comments

Google has launched a new website called Learning With Google AI, which it hopes will help people all over the world, and not just those working in tech, better understand [...]

Helen Mirren voted favourite voice for automated phonecalls

June 8, 2017 // 0 Comments

Helen Mirren is the celebrity voice most people would like to hear from on a businesses’ automated voice call system. In two online surveys of more than 2,000 consumers, [...]

Should marketers fear the Terminator?

May 30, 2017 // 0 Comments

Artificial intelligence is working its way into modern marketing workflows and tech stacks at a furious pace. I remember reading a story recently about how the most advanced [...]

Is ‘Marketing-as-a-Service’ hype or reality?

May 18, 2017 // 0 Comments

Marketing-as-a-Service might be the future of marketing, but it has to be deployed thoughtfully if you want to reap the benefits of speed to market and increased customer [...]

ICO fines Keurboom Communications £400,000 for 99.5 million nuisance calls

May 11, 2017 // 0 Comments

The Information Commissioner’s Office (ICO) has fined a company behind 99.5 million nuisance calls a record £400,000. Keurboom Communications was handed the ICO’s [...]