Gymbox partners with Pablo on quirky activation
Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages [...]
Advertising
Broadcast TV more popular than online streaming
New data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64%) of TV viewing time spent [...]
Just one in four sales teams use data effectively
In the current landscape of geopolitical uncertainties impacting global supply chains and economies, sales departments face heightened pressure to boost profits. Despite 78% [...]
How brands can get the attention they want this Valentine’s Day
Valentine’s Day is no longer only about romance. February 14th is evolving into a global holiday that celebrates friends, co-workers, classmates, teachers, and even pets. [...]
Marketing email success drops 22%, ahead of Google bulk changes
Lead rates from email-only outreach fell drastically last year, while those from multi-channel continued to climb, according to research from sales technology specialist [...]
Why transparency should be a CTV priority in 2024
In 2023, Connected TV (CTV) has emerged as a true catalyst for change, firmly establishing itself in the mainstream – the most recent data from WARC highlights an [...]
The hidden art of the sponsorship ident
Ever since I saw Bruce Lee’s lips crunching through a fist full of Doritos, I’ve loved idents. I love them because of everything you can’t put in them. It’s the same [...]
How to succeed with retail media? The key may not be what you expect
To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]
Iceland ad campaign makes mince meat out of rivals
In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]
Two thirds of consumers still dismiss ads as irrelevant
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]