Nissan logo redesigned for the digital world
Japanese automobile manufacturer Nissan Motor Co. has redesigned its logo to signal the start of a new chapter and reflect significant changes in history over the past two [...]
Articles by Staff Writer
Wizz Air appoints Gemma Collins as brand ambassador
European airline Wizz Air has appointed The Only Way Is Essex star, Gemma Collins, as brand ambassador. Collins, aka the GC, will collaborate with the Hungarian budget [...]
Brits don’t trust news shared on social media
Just 6% of Brits trust news stories distributed by social platforms, despite 39% of them regularly using social media networks to get the latest headlines. The average [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
Robert de Niro bagel advert leads to huge dividend payout for Warburtons bosses
A Warburtons TV ad campaign starring Hollywood legend Robert De Niro was such a success that bosses at the Bolton bakery firm have been able to pay themselves £15 million in [...]
Ivanka Trump violates ethics rules by promoting Goya beans
Ivanka Trump has come under fire for promoting Hispanic-owned business Goya Foods, as it violates ethics rules that bar US Government officials from using their public office [...]
Wembley Park welcomes visitors with campaign promoting safe socialising
Wembley Park, a ‘cultural neighborhood’ in North West London, has launched a creative campaign to promote the area as a safe place to visit and socialise [...]
COVID Recession: An Opportunity for Ethical Marketing?
The spread of coronavirus has resulted in disruption for the markets, and a sudden downturn for global economies. Businesses are experiencing some uncertain and even fearful [...]
Michele Morelli, Toluna: Marketing in times of uncertainty
There’s a great deal of uncertainty surrounding brands in terms of mitigating risks and preparing for the future, as the whole world continues to come to terms with the [...]
Are you personalising or being personal in communications?
One of the most common misconceptions in marketing is that ‘personalisation’ and ‘being personal’ are the same thing. It’s an easy mistake to make, but they’re [...]