Boohoo acquires Oasis and Warehouse for £5.25m
Online fashion brand Boohoo has bought the online businesses of Oasis and Warehouse, which had been owned by Aurora Fashions, after the company was forced to close in March [...]
Articles by Staff Writer
Christopher Kenna, Brand Advance: Marketing with diversity and educating brands
“The biggest movement of our time is happening right now”. Earlier this week, we caught up with Christopher Kenna, CEO and co-founder of diversity driven marketing [...]
“Hello, I’m Louis” – Theroux shares his advice on truth and trust
During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]
Jamie Love, Monumental: Pride 2020, lockdown and the element of surprise
Every year, during the month of June, various events across the globe are held to celebrate the Pride month in a number of different ways. There are community events, street [...]
Ad retargeting accounts for 35% of app marketing conversions
The method of ad retargeting is globally growing faster than user acquisition (the number of non-organic installs). This is according to a recent report by AppsFlyer, titled [...]
Jones Knowles Ritchie gives Heinz a brand makeover
British creative agency Jones Knowles Ritchie (JKR) has created a cohesive new look for Heinz, which will play a major role in its future brand marketing and adverts. Until [...]
Meet ‘Liv’: Estée Lauder launches WhatsApp skincare chatbot
US skincare and beauty brand, Estée Lauder, is developing an AI-based chatbot to provide personalised, digital skincare advice directly through WhatsApp. Developed in [...]
Instagram vows to share revenue with content creators
Instagram has unveiled plans to introduce monkey-making features for users who create content on its platform. The social media network aims to support creators by helping [...]
PizzaExpress prepares launch of takeaway pasta brand
PizzaExpress is cooking up a delivery-only pasta service, separate to its pizza restaurants, in response to a heavy loss of sales due to the COVID-19 pandemic. The move comes [...]
London-based distillery asks public to name its new rum brand
The rum producer formally known as Silk Road White Spiced Rum has been forced to change the name of its rum due to a conflicting EU trademark just six months after launching. [...]