Digital agencies: the surprising secrets of staying successful
It all started so well. You had a vision. You made a commitment. You worked hard. You sweated blood and (once you were drained) you paid others to sweat for you. You put it [...]
Articles by Duncan MacRae
‘Stranger Things’ premiere lifts engagement 74% for brands targeting its global audience
Ahead of Halloween, a global study conducted by email service provider, Mailjet, reveals engagement for this year’s spook fest is peaking around the second season of hit [...]
IT, marketing and customers: Who is winning the data security war?
From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]
Chelsea FC forward Eniola Aluko signs with Sally Hansen
Chelsea FC striker and England centurion Eniola Aluko has become a global ambassador for beauty brand Sally Hansen. The partnership, negotiated by Misha Sher, VP Sport & [...]
DMPs – the make-or-break tool for all omni-channel marketers
It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, [...]
Could robots exterminate customer service bias?
It’s National Customer Service Week, and one of the key themes being discussed is the use of AI technology and chatbots for serving customers. One big debate for the week [...]
Social strategies to maximise sales in the run up to Black Friday
UK retail sales have held up surprisingly well this year, despite uncertainty around the ongoing Brexit negotiations. Ben Brettell, senior economist at Hargreaves Lansdown, [...]
You can’t always prevent ‘digital wildfire’ – but you can be prepared
Several recent high-profile incidents highlighting how vulnerable brands are to criticism have left the internet abuzz – and their leaders wringing their hands. When a [...]
Why marketers need to become data fluent
Robert Dagge, MD at Dynistics, believes real-time data visualisation can make a real difference in driving the strategic importance of marketing [...]
Entering the people dimension
Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]