Guinness World Records (GWR) has launched its 2021 edition, featureing 10 record-breaking campaigns from British brands and businesses.

Created in 1955, Guinness World Records works with hundreds of global companies to create campaigns that generate engaging and sharable content, some of which are selected to appear in its annual records book.

The 2021 edition showcases the British Organisations:

• National Lottery Community Fund (UK) for organising the Largest cream tea party at the Sage Gateshead. The event was hosted by Scarlett Moffatt, and attended by 1,054 people, celebrating the National Lottery’s 25th anniversary.
• 3 Regiment Royal Logistic Corps (UK) secured a record for the Farthest distance pulling a vehicle in 12 hours (team) on March 5 2020 at Blenheim Palace. A 12 person team pulled the vehicle a total of 76.38km, raising funds for MIND and soldier’s charity, ABF.
• Scotmid Coop hosted the Largest Burn’s night supper, with 926 participants celebrating its 160^th
• Grenade UK broke the record for the Largest protein Bar, as a 239kg Carb Killa Cookie Dough protein bar was created in raising awareness for the sport nutrition brand’s range.
• Kenwood Ltd. achieved the Longest line of Pancakes, measured to 130.84m, at Tottenham Hotspur Stadium in London. Celebrating Pancake Day, all the pancakes were donated to The Felix Project, a London charity battling hunger and food waste issues.
• The World Famous Grotto Ltd. secured the record for the Oldest Santa’s grotto in operation, on 16 November 2019. The grotto, established 123 years ago, is located in Liverpool’s St. John’s Centre.
• Team Dynamics & Honda, alongside British driver Jessica Hawkins, secured the title for the Fastest acceleration 0-100 mph for a lawnmower (prototype). In Germany on 6 May 2019, Jessica’s time was only 6.29 seconds.
• Surma Takeaway created the Largest onion bhaji, which weighed 175.48kg by east London chef Oli Khan. The attempt was held to raise funds for the East London Mosque Trust.
• Crowdfunder UK Ltd. broke the record for the Most users to visit a virtual pub, as 6,321 people joined the online event on 1 May 2020. Hosted by various comedians, members of the public purchased virtual pints to raise funds for the National Emergencies Trust Coronavirus Appeal.
• PGA European Tour organised an event with professional golfer, Thomas Detry achieving the Fastest hole of golf by an individual in only 1 minute and 29.62 seconds.

Neil Foster, VP of Consultancy EMEA & APAC at GWR, commented: “Securing a place in the Guinness World Records Book is a huge achievement for any brand, business or individual. The 10 British business records showcased in this year’s book demonstrate just how versatile and impactful record-breaking can be. We hope that these activations will inspire more brands to implement their own record-breaking campaigns.”