data

How to be confident in your communications during COVID: communicating with care

November 10, 2020 // 1 Comment

Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]

The human side of data: avoiding potential pitfalls in its ethical use

October 23, 2020 // 0 Comments

With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]

How the Minnesota Vikings are increasing fan engagement with data and AI

October 5, 2020 // 0 Comments

Minnesota Vikings players celebrating with fans

We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]

Most B2B brands are flying blind

August 13, 2020 // 0 Comments

For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]

Getting to know you, getting to know ALL about you

July 2, 2020 // 0 Comments

Controversy around the use of personal data is rarely out of the headlines. From the recent cybersecurity furore surrounding the development of the NHS Covid-19 track and [...]

How your Facebook profile lets strangers know you better than your own family

October 28, 2019 // 0 Comments

‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]

4 ways marketers can learn the right lessons from data

March 27, 2019 // 0 Comments

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into [...]

How organisations can ensure they stay GDPR compliant

March 10, 2019 // 0 Comments

Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]

The four most important questions for every marketer

July 27, 2018 // 0 Comments

Last year almost 600,000 new businesses were launched in the UK. Increased competition is making it tougher than ever and marketers do not have an easy job on their hands. [...]

GDPR and direct (postal) mail campaigns

May 25, 2018 // 0 Comments

Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]