Boosting marketing ROI with the power Of data
Businesses everywhere are being confronted with economic uncertainty, as well as challenges emerging from market volatility. Brands are facing rising acquisition costs, [...]
Articles by Leon Russell
How to write compelling copy (that sells)
No matter your line of business, you’ll need to create engaging copy — the words you use to promote your services online. Whether you’re trying to catch the [...]
Debunking the myths of sales enablement
Sales enablement is often mistaken as something just for sales professionals. It can also be confused with more known functions: from training and coaching to an operational [...]
Why the future of measurement requires great products and great people
The privacy-first future brings us back to a centuries-old challenge. Let’s begin with the state of measurement at large. It’s not new news that evolving privacy changes [...]
Human touch: Why data engineers are vital to harness new marketing tech
Since the turn of the millennium, there has been an explosion of world-altering tech, with brands such as Uber, Airbnb, and Netflix reshaping consumer behaviour. As the [...]
How marketers are exceeding customer content needs in 2023
Brands have had to adapt in recent years, prompted by the pandemic and economic crisis. This has largely followed shifts in consumer behaviour. Marketers that stand still or [...]
Using alternative data to fuel decisions: Examples from top marketing firms
Businesses are under a tremendous amount of pressure at the moment. With the Bank of England expecting the UK economy to enter a recession and inflation continuing to rise, [...]
B2B marketers demonstrate bravery in the face of an economic downturn
Ask the average B2B marketer who inspires them and you might not expect to hear the name Napoleon Bonaparte. But recent research carried out by The Marketing Practice [...]
Covid and customer communications: why the blame game needs to stop
Given that three years have now passed since the start of the pandemic, most companies will feel that they’ve returned to business as usual. Consumers certainly do. [...]
The brains behind building brand awareness
Few communications agencies look to cut corners with their PR tactics and disguise them as “earned media” but not all have clean hands. Recently, a freelance tech [...]