Personalisation: Modern benchmarks for modern retailers
Consumers want personalised messaging and emerging technologies have developed to deliver on this expectation and give marketers the ability to appropriately measure the [...]
Articles by Leon Russell
4 reasons why awards should be a fundamental part of your strategy
Marketers are always testing and perfecting ways to raise the brand’s profile, increase awareness, win and retain clients and build team cohesion and business awards should [...]
What content trends will dominate in 2020?
Few can doubt the effectiveness of content marketing – not just because it helps build trust, foster loyalty, and even generate leads, but because it’s become the new [...]
Olay unveils Super Bowl advert urging everyone to #MakeSpaceForWomen
Skincare specialist Olay is back at the Super Bowl with an advert created by Badger & Winters, which will continue the brand’s commitment to inspire women to [...]
Retail is dying – long live retail!
If you look at the news headlines, you may end up forming a gloomy picture of the state of retail. Right now, around 16 high street shops are closing every day in the UK. In [...]
2020 chatbot trends that will transform customer experience
The past decade saw extraordinary advancements in technology and increasing expectations from consumers. Technology was a key competition differentiator as businesses [...]
How to put the kibosh on bad marketing clichés
We’ve all opened a marketing email, press release, or letter that’s made us cringe. Whether it’s “world-leading,” “game-changing,” or “blue-sky thinking,” [...]
2010 v 2020 – what’s changed in the way we think about creativity?
Have you ever heard the famous quote from Ferris Bueller’s Day Off? The one where he says: “Life moves pretty fast. If you don’t stop and look around once in a [...]
Q&A: The key to brand consistency
What exactly do we mean by the term ‘brand consistency’? Brand consistency is when a business or an organisation delivers elements and messaging associated with [...]