Advertising’s future lies in media quality, AI and signal loss
For about five years, from the implementation of GDPR in 2018 until 2023, the primary discussion in advertising centred on privacy and the signal loss privacy regulations and [...]
Articles by Leon Russell
Why do so many businesses tolerate poor marketing tech performance?
Just over two years ago Storyblok conducted an extensive research project into how medium-large ecommerce companies viewed the performance of their websites. We asked senior [...]
AI adoption in business: Less hype, more strategy in sales
Businesses are rapidly adopting Generative AI (GenAI) as a transformative force, with recent research showing that organisations using it expect a 38% revenue increase over [...]
Boosting engagement and revenues: Implement GenAI into the sales engine
In today’s highly competitive sales environment, success hinges on building strong relationships and deeply understanding customer needs. Generative AI (GenAI) is [...]
A reluctant generation: How can mobile marketers win over sceptical baby boomers?
A mix of assumptions and past studies have seen baby boomers labelled technically unsavvy and disengaged when it comes to advertising, with only 12% globally saying they feel [...]
Stop expecting AI to generate a good first impression of your business
Generative AI (Gen AI) is giving the false impression that it’s easier than ever for brands to create thought leadership content. As audiences become familiar with giveaway [...]
How memes influence our society – and when your brand should use them
Do you remember the first meme you ever saw? Perhaps it was the ‘philosoraptor’, the iconic ‘troll face’, or my personal favourite, the ‘I can has cheezburger [...]
Yahoo Advertising: How to nail your CTV strategy
The connected TV (CTV) landscape is more dynamic than ever, with ad-supported streaming models surging and audiences shifting away from traditional TV. Yet, for all its [...]
Why brands need authentic and trustworthy brand ambassadors
According to research from Ofcom, more than a third of UK adult internet users are unaware that online content might be false or biased. This is particularly concerning, [...]
How AI will transform the marketing engine
AI is expected to increase sales productivity by 30% in 2025, and 84% of marketers believe that leveraging AI will enhance their marketing efforts. The year ahead is going [...]