Sporting events can win you marketing gold
If brands missed the opportunity to capitalise on the Olympics, there are still many sporting events to come this year. The Paralympics begin on August 24, followed by [...]
Aldi and M&S will settle Cuthbert the Caterpillar copyright spat in court
Aldi has offered Marks & Spencer (M&S) a truce over their caterpillar cakes legal spat, suggesting they work together to raise money for cancer charities. M&S has [...]
A rise in Instagram popularity offers brands a new selling point
Instagram is the preferred social media platform in the UK, with 46% of consumers naming it their most visited platform to consume information over the course of the [...]
The North Face joins Facebook ad boycott
The North Face has become the biggest brand so far to join #StopHateForProfit, a campaign that calls for companies to suspend advertising through Facebook due to the [...]
Facebook introduces feature that allows users to turn off political adverts
Mark Zuckerberg has unveiled a new Facebook feature in the run-up to the 2020 US election, which allows users to remove political adverts from their feeds. Facebook has [...]
Coral advert banned for encouraging repetitive gambling
UK Advertising watchdog ASA has banned a “potentially harmful” social media advert by betting firm Coral, which promoted repetitive gambling. The advert involved [...]
False news is 70% more likely to be shared on Twitter than real news
False news spreads substantially faster on Twitter than real news does, a study by the Massachusetts Institute of Technology (MIT) has revealed. Researcher Sinan Aral, a [...]
Negative Kylie Jenner tweet wipes £1bn from Snapchat share value
Kylie Jenner, the socialite whose family achieved fame after her half-sister, Kim Kardsahian, starred in a ‘leaked’ porn video, has decimated Snap’s value [...]
Summer festivals present a marathon of brand opportunities
This year’s Glastonbury was “the most shared, ever” according to the festival’s official technology and communications partner, EE. Fortunately, for other brands [...]