Rising costs are impacting trust in brands
Almost a third (30%) of customers say rising costs are impacting their trust in brands with more than a fifth (22%) admitting loyalty to the businesses and organisations they [...]
trust
Consumers more receptive to marketing when company values known
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Most UK consumers willing to make sustainable changes to online shopping
UK consumers are willing to alter their online shopping habbits if companies focus more on environmental sustainabilty. This was one of the key finding from a survey by [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Marketing your business: The importance of face
In today’s hyper-competitive markets, connecting with your stakeholders in an original and authentic way has never been so vital to gaining credibility and winning trust. [...]
As lockdown eases, businesses must build trust to bring customers in-store
At the beginning of 2020, no business could have been prepared for the uncertainty and challenges that the coronavirus has brought, and the idea of reopening after several [...]
Brits don’t trust news shared on social media
Just 6% of Brits trust news stories distributed by social platforms, despite 39% of them regularly using social media networks to get the latest headlines. The average [...]
Marketing leaders claim their brand values and actions are not aligned
Just 19% of marketing leaders believe their actions, positioning and messaging are fully aligned with their brands’ actual values. This disconnect between brand values and [...]
Is poor use of language holding brands back from true engagement?
Which one of these two sentences was produced by a nonsense generator, and which was written by a human? ‘This is no time to bite the bullet with our regenerated [...]
Customer service, trust and ethics: what matters to consumers now?
Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]