Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
strategy
To advertise or not to advertise? Six questions FMCG marketers need to ask first
The economic impact of COVID-19 makes recession seem a certainty at this point, although there is much debate as to how damaging it is likely to be. However, looking at [...]
It’s time to call a truce on the brand and demand wars
Brand and Demand teams don’t seem to get along. Like bickering siblings, they often fight for attention and don’t play well together. That’s the conclusion I came to a [...]
How B2B organisations can achieve PR success with a reduced budget post-COVID
With lockdowns starting to ease, businesses are trying to navigate the new norm. Budgets are unlikely to bounce back quickly, forcing departments to look carefully at their [...]
Unlocking the ‘why’ in branding for marketers and business owners
When you woke up this morning and took a hot shower, brushed your teeth, poured a fresh coffee, checked the news on your mobile and drove to work, did you, at any point, [...]
It’s time for marketers to get surge savvy
There’s a word that never seems to be out of the news at the moment. And it’s hard to find a news report on the coronavirus that it doesn’t appear in. The word is [...]
A crisis within a crisis – what can we learn from the Cummings fiasco?
Many a PR will have been glued to their phone screens over the bank holiday weekend, watching the Cummings story unfold on Twitter — myself included. At the same time, many [...]
Digital agencies: the surprising secrets of staying successful
It all started so well. You had a vision. You made a commitment. You worked hard. You sweated blood and (once you were drained) you paid others to sweat for you. You put it [...]