6 top tips to get the most out of a research project
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]
Social Media
Hootsuite helps Nokia develop an impressive social influence
The client: Nokia is a global technology leader. From enabling infrastructure for 5G and the Internet of Things, to shaping the future of technology to transform the human [...]
The digital king maker: identifying the content casualties of Facebook’s algorithm changes
It is a new world order at Facebook. The recent impact of an algorithmic change is a shot that has been heard around the world, and anyone who deals in online content has had [...]
False news is 70% more likely to be shared on Twitter than real news
False news spreads substantially faster on Twitter than real news does, a study by the Massachusetts Institute of Technology (MIT) has revealed. Researcher Sinan Aral, a [...]
Negative Kylie Jenner tweet wipes £1bn from Snapchat share value
Kylie Jenner, the socialite whose family achieved fame after her half-sister, Kim Kardsahian, starred in a ‘leaked’ porn video, has decimated Snap’s value [...]
How virtual reality and social media is impacting advertising
While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will really be taking off. On the one [...]
Is social media fuelling the illegal pet trade?
Phil Aiston, client strategist at digital agency Manifesto, examines the impact social media is having on the illegal wildlife trade. [...]
Understanding the new generation of Gen Z social platforms
A flurry of new social platforms are emerging with a clear focus on Generation Z: a young and tech-savvy demographic segment which, in reality, many marketers know relatively [...]
HARMAN Lifestyle Audio selects The Honey Partnership to be first social media agency
Following a competitive pitch, communications consultant The Honey Partnership has been appointed by HARMAN Lifestyle Audio as JBL’s first UK social media agency of record. [...]
STACK boosts Peugeot’s sales conversion with ‘high energy’ campaign
The client: Peugeot, part of Groupe PSA, is a French car manufacturer. The family business that preceded the current Peugeot company was founded in 1810, and manufactured [...]