Product sampling remains popular despite the pandemic
The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]
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RPM keeps confectionery fans sweet with bonkers Mondelez campaigns
Independent creative agency RPM has unveiled two tasty campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign launched to coincide [...]