Are you personalising or being personal in communications?
One of the most common misconceptions in marketing is that ‘personalisation’ and ‘being personal’ are the same thing. It’s an easy mistake to make, but they’re [...]
Netflix
Amazon named world’s most valuable brand
The value of Amazon has increased by 32% to $416bn since April 2019, futher establishing it as the most valuable brand in the world. The details were revealed in a study by [...]
10 tips to ensure your video content stands out
As some people return to the workplace while remote working increasingly becomes the new normal, we can be sure that video’s prevalence is not going away any time soon. [...]