The future of advertising: media quality, AI and signal loss
For about five years, from the implementation of GDPR in 2018 until 2023, the primary discussion in advertising centered on privacy and the signal loss privacy regulations [...]
media
Boots announced as first-ever Love Island ‘Feel Good Partner’
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
AA Getaway Drive-in events attract thousands of visitors
The AA said it was “delighted” with the response to drive-in cinema events it organised in September. The Getaway Drive-in events, developed for the AA by media agency [...]
The Evolution of the Chief Marketing Officer
The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
Are you supporting bigoted press?
After a decade in the industry, I can no longer stay silent about what is happening in our field every day. I set up Monumental to really empower minorities, champion [...]
How San Francisco International Airport overhauled its digital asset management platform
The client: The San Francisco International Airport (SFO), the second busiest airport in California, transformed its use of digital assets through the use of a digital [...]
The virtual challenge COVID-19 has brought to media and marketing
There’s no sugar-coating it: the media and marketing industry has been hit hard by the COVID-19 pandemic. Cancellations of large events and outdoor gatherings, coupled with [...]
Why we need to reset our approach to media investment and measurement
Always the lightning rod of economic activity, the advertising and media sector has seen unprecedented changes in both audience behaviour and brand investment as a result of [...]
Hotwire offers media training to promote tech sector gender diversity
Global communications agency Hotwire has launched an initiative aimed at driving diversity in tech. By offering free media training for women in 2019, the comms firm hopes to [...]
The communications swing – what goes up, must come down
In March 2018, Dame Frances Cairncross was appointed chair of the Review into the sustainability of high quality journalism in the UK. Then the results came in; digital media [...]