Peperami launches influencer-led Tik Tok campaign
Peperami has launched its first ever Tik Tok campaign, in partnership with media, marketing and commerce company Jungle Creations. The #MeattheBeat campaign launched three [...]
influencer marketing
The rise of multi-platform influencer marketing campaigns
The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]
9 LGBTQ+ social media Influencers to continue supporting after Pride Month
Social media influencers play a huge role in the LGBTQ+ community, and work hard to create safe places for its members, normalising alternative lifestyles and showing people [...]
Social media influencers increasingly rely on brand collaborations
The number of social media influencers who rely on brand collaborations as their main source of income is on the rise. This is one of the key findings of the UK Influencer [...]
6 things influencers look for when collaborating with brands
The Cambridge Dictionary defines an ‘influencer’ in marketing as a person or group that can influence the behaviour or opinions of others: ‘the influencer is [...]