influencer marketing

The influence of Love Island: How B2B influencer marketing is making its mark

October 27, 2021 // 0 Comments

Love Island contestants, Wes Nelson and Georgia Steel.

Love Island returned to our screens back in early June and with the series of break-ups, bust-ups and some niceties, the contestants are probably most looking forward to [...]

ROI in influencer marketing? Consistency holds the key

July 20, 2021 // 0 Comments

A small key next to loose change on a map.

Influencer marketing has grown by leaps and bounds over the past decade to become a mainstream tactic to maximise ROI for a brand or business. By blending editorial and [...]

ROI vs Awareness: Influencer marketing’s billion dollar question

February 5, 2021 // 0 Comments

As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their [...]

Could influencers be your answer to the John Lewis ad?

December 17, 2020 // 0 Comments

It is clear that emotion is the key to advertising, marketing and sales, and Amelia Neate, Senior Manager at Influencer Matchmaker has explained how social media [...]

Up your user-generated content game to corner the social media market

October 29, 2020 // 0 Comments

a customer taking photo of meal with smartphone

From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of [...]

Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign

August 15, 2020 // 0 Comments

three people's silhouettes watching an outdoor movie screen

Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]

CEO of global influencer marketing agency TAKUMI defends TikTok

August 13, 2020 // 0 Comments

The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]

Peperami launches influencer-led Tik Tok campaign

July 25, 2020 // 0 Comments

Peperami has launched its first ever Tik Tok campaign, in partnership with media, marketing and commerce company Jungle Creations. The #MeattheBeat campaign launched three [...]

The rise of multi-platform influencer marketing campaigns

July 14, 2020 // 0 Comments

The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]

9 LGBTQ+ social media Influencers to continue supporting after Pride Month

June 30, 2020 // 0 Comments

Social media influencers play a huge role in the LGBTQ+ community, and work hard to create safe places for its members, normalising alternative lifestyles and showing people [...]