influencer marketing

Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign

August 15, 2020 // 0 Comments

three people's silhouettes watching an outdoor movie screen

Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]

CEO of global influencer marketing agency TAKUMI defends TikTok

August 13, 2020 // 0 Comments

The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]

Peperami launches influencer-led Tik Tok campaign

July 25, 2020 // 0 Comments

Peperami has launched its first ever Tik Tok campaign, in partnership with media, marketing and commerce company Jungle Creations. The #MeattheBeat campaign launched three [...]

The rise of multi-platform influencer marketing campaigns

July 14, 2020 // 0 Comments

The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]

9 LGBTQ+ social media Influencers to continue supporting after Pride Month

June 30, 2020 // 0 Comments

Social media influencers play a huge role in the LGBTQ+ community, and work hard to create safe places for its members, normalising alternative lifestyles and showing people [...]

Social media influencers increasingly rely on brand collaborations

May 19, 2020 // 0 Comments

The number of social media influencers who rely on brand collaborations as their main source of income is on the rise. This is one of the key findings of the UK Influencer [...]

6 things influencers look for when collaborating with brands

February 27, 2019 // 0 Comments

The Cambridge Dictionary defines an ‘influencer’ in marketing as a person or group that can influence the behaviour or opinions of others: ‘the influencer is [...]