ROI vs Awareness: Influencer marketing’s billion dollar question
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their [...]
influencer marketing
Could influencers be your answer to the John Lewis ad?
It is clear that emotion is the key to advertising, marketing and sales, and Amelia Neate, Senior Manager at Influencer Matchmaker has explained how social media [...]
Up your user-generated content game to corner the social media market
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
CEO of global influencer marketing agency TAKUMI defends TikTok
The CEO of global multi-platform influencer marketing agency TAKUMI defends TikTok, calling it an inspirational and creative platform for the influencer space. Mary [...]
Peperami launches influencer-led Tik Tok campaign
Peperami has launched its first ever Tik Tok campaign, in partnership with media, marketing and commerce company Jungle Creations. The #MeattheBeat campaign launched three [...]
The rise of multi-platform influencer marketing campaigns
The COVID-19 pandemic has had a profound effect on the influencer marketing industry, with brands and agencies scrutinising advertising budgets more closely than ever. This [...]
9 LGBTQ+ social media Influencers to continue supporting after Pride Month
Social media influencers play a huge role in the LGBTQ+ community, and work hard to create safe places for its members, normalising alternative lifestyles and showing people [...]
Social media influencers increasingly rely on brand collaborations
The number of social media influencers who rely on brand collaborations as their main source of income is on the rise. This is one of the key findings of the UK Influencer [...]
6 things influencers look for when collaborating with brands
The Cambridge Dictionary defines an ‘influencer’ in marketing as a person or group that can influence the behaviour or opinions of others: ‘the influencer is [...]