Marketing Gazette Movers & Shakers, June 2020

June's edition of Marketing Gazette’s Movers & Shakers column features recruitment news from the likes of Magnolia, Organic and Channel Bakers.

Movers & Shakers June 2020

Channel Bakers 

Tyler Speer, director of business development and sales operations, Channel Bakers.

Tyler Speer, director of business development and sales operations, Channel Bakers.

Global advertising and marketing agency, Channel Bakers, has named Tyler Speer as director of business development and sales operations for Great Britain, EU, the Middle East and Africa.

In this new role, Speer will lead development of a growing international client roster while overseeing key staff expansion and technological innovation in the company’s UK office, which opened in January 2020. 

Joshua Kreitzer, founder and CEO at Channel Bakers, said: “Tyler has proven to be an excellent thought leader who I’m confident will strategically lead our EMEA teams,” said Kreitzer. “He has been one of the most significant contributors to Channel Bakers’ growth over the past five years and his work has embodied our strategic vision.”   

Leading Channel Bakers’ overseas growth represents an ideal role for Speer. Prior to joining Channel Bakers, he was employed for eight years by Apple, during which time he trained 80% of the company’s worldwide business-to-business staff in client relationship management.  In addition, Speer advised several startup companies on marketing and business development through consulting.  A native of Orange County, Calif., Speer is a graduate of Chapman University.


Content management system (CMS) provider, Magnolia has appointed industry veterans Vincent Jiang and Matthew Zhang to strengthen its footprint in the APAC market.

Jiang joins the company as the head of business and alliances for Magnolia Asia Pacific. An expert in digital marketing technologies, he previously worked on complex solution portfolios at Salesforce, Brandwatch and

Jiang will be responsible for providing customers with insights on how to build a modern, adaptable and experience-focused MarTech stack in the constantly evolving technology landscape. 

Zhang joins Magnolia as technical operations leader for Magnolia Asia Pacific. Previously, Zhang worked at Accenture, where he spent four years driving and delivering complex enterprise solutions for Accenture’s top strategic accounts and ensuring customer success. Zhang will be responsible for engaging with all facets of IT.

The new hires will also support teams in recently opened offices in both Singapore and Shanghai.

Don Lee, APAC MD at Magnolia, said “Both Jiang and Zhang have a wealth of experience across the digital landscape that will help to further strengthen our APAC teams and ability to support customers across the region.

“In the age of omnichannel marketing and personalization, a flexible content management system is a powerful resource for marketers looking to deliver first-rate digital experiences. As our business expands, these new appointments will help us to deliver those experiences, while also offering greater support and value for customers in the region.”

Donald Russell 

Scottish butcher and royal warrant holder, Donald Russell, has appointed ex-Morrisons marketing director Mike Hoban as its new chief executive.

Effective from the June 1, 2020, Hoban brings a wealth of experience from both food and retail sectors, including a recent a five-year stint at Morrisons Supermarkets, as well as broader senior roles with British Airways, and Scottish Widows.  More info below.

George Vestey, CEO of Donald Russell’s parent company Vestey Holdings, said: “Mike is the strategic leader our business needs to deliver our next stage of organisational and operational change, whilst providing direction for the recently strengthened board.  We are thrilled that he is joining us at this time, in order to maximise the opportunities for our future growth.

“With a strong track record of championing customer service and engaged, motivated, focused teams, we are looking forward to seeing the results he will deliver for our customers across the trade and export sectors, as well as direct to consumer. We have seen some strong business results recently for our direct to consumer service, and the opportunity to push this further forward will play well with Mike’s experience at shaping, delivering and maintaining positive change.”

Hoban added: “I’m delighted to be joining such an exciting business that has huge growth potential, and to be working with such a passionate team.  Trust in quality, the importance of taste, and simplicity and reliability of service, are ever more important in the food industry, and I’m committed to adding value to that story and the business capabilities to deliver results.”


Natalie Barton, Organic, strategic account director.

Natalie Barton, Organic, strategic account director.

Digital agency Organic has appointed Natalie Barton as the agency’s new strategic account director.

Joining from digital marketing and creative agency Fiora (formerly known as Creation) where she was an account director, Barton will be working into Organic’s head of client services, Tim Burley, across a number of accounts. Having previously worked on notable clients such as RAC, Steinhoff Beds and Big Bus Tours, in her new role at Organic, Barton will be in charge of the development and growth of existing clients, as well as identifying new opportunities and building relationships with brands.

Prior to her time at Fiora, Barton worked at the7stars media agency in London. Here she was responsible for the media planning and account management for clients such as Atlantic Records, Pizza Express, Papa John’s and Boux Avenue.

Barton said: “After moving to London straight after university, it took just three years for the pull of the South West to start drawing me back home. I had a pit stop in Bristol for five years, where I developed my marketing skills at an integrated marketing agency, before finally biting the bullet and moving back to Devon.

“Of all the agencies I researched, Organic stood out the most by far – the proposition was clear, the clients were exciting and the individuals I met were ambitious. In my new role as a Strategic Account Director for the agency, I’m excited to build client relationships and further develop the great work that’s already been executed by the team.”

Burley said: “It’s really rewarding to be investing in talent and recruiting great people during these uncertain times. Natalie is an outstanding hire and a key addition to the Client Services team. We worked hard to make sure she chose Organic, and I’m really looking forward to working with her in supporting our clients.”

Zenus Bank 

Zenus Bank has appointed seasoned marketer John Woods to the newly created role of CMO. London-based (for now), Woods will oversee global marketing strategy, advertising, sponsorship, customer acquisition and the launch of the new digital bank.

“John’s international marketing expertise with financial services and his deep understanding of our products will be a great combination for Zenus.” commented Mushegh Tovmasyan, chairman and founder of Zenus Bank. 

“I’ve had the pleasure to work with John in the past and thrilled for him to be joining our executive team to lead the Bank’s much anticipated launch. The timing could not be any better.”

Woods brings with him a wealth of experience in marketing and driving accelerated business growth. After having held numerous senior roles at Barclays Bank and successfully re-launching their online business bank he moved into FX trading, leading CMC Markets through a digital transformation for their successful FTSE250 IPO. More recently he has led Samsung’s European digital operations and assisted Bain Capital in the separation and launch of a new business, Zellis.

Woods said: “I’m thrilled to be joining Zenus Bank at this exciting time. Having experienced the frustrations of international banking for both retail and corporate customers I believe the Zenus offering will provide financial security, inclusion and independence to millions. The cutting-edge combination of AI, ML and banking technology will also make it a fantastic customer experience.”


Jenna Russell, senior strategist, ELVIS.

Jenna Russell, senior strategist, ELVIS.

Creative agency ELVIS has appointed Jenna Russell as senior strategist.

Russell joins the agency from independent creative agency FOTW (Fall off the Wall), where she headed up the strategy department and sat on the leadership team, working across brands including Sky Sports, Sky Cinema and Kit and Kin, 

In her new position, Russell will play a key role in helping to turn strategy into an even stronger driving   force   at   ELVIS,   working   towards   the   goal   of   ensuring   the   department   delivers disproportionate impact across the agency and its client work. She will lead strategy for the Nomad Foods account, on brands like Birds Eye, Aunt Bessie’s and Goodfellas, and also work across the agency’s Mondelez portfolio. Russell will report to ELVIS’ Strategy Director, Camilla Yates.

Originally hailing from Australia and coming to London in 2009, Russell has had a diverse career so far, spending several years in the hospitality business, managing corporate and private events, before joining Fox International Studios in 2010, where she spent more than six years in creative and production roles.

Camilla Yates, Strategy Director, ELVIS said: “Jenna is a smart, passionate and articulate storyteller, and a bundle of positive energy. She’s incredibly creative and has a brilliant strategic mind. We can’t wait to see what she’ll bring to the brands we work with at ELVIS.”

Jenna Russell, new Senior Strategist, ELVIS, added: “I’ve been impressed by the ELVIS mantra of Unexpected and Unforgettable and the way in which it permeates everything they do – from their award-winning client work to their culture. In addition, I couldn’t be happier to be joining a business with so many amazing women on its leadership team. I’m thrilled to be taking on this role and I can’t wait to get stuck into this exciting new chapter.”


Charles Butterworth, non-executive director, Novatiq.

Charles Butterworth, non-executive director, Novatiq.

Novatiq, a provider of dynamic IDs, has appointed Charles Butterworth as a non-executive director.

Butterworth is a seasoned executive with more than 24 years’ experience within large multinational regulated corporations in technology, telecommunications and investment banking sectors. Most recently Butterworth led Experian’s businesses across the UK and EMEA regions, responsible for the digital and data strategies, as well as the businesses investment portfolio. He previously held senior positions at mobile operator Vodafone Group in the UK and Ireland and at investment bank UBS.

Butterworth said: “A digital identity that is built on trust and transparency is fundamental for many businesses today including telcos, insurance companies and advertisers. I am very impressed by Novatiq’s patented privacy-first technology and platform which enables businesses to drive better and more relevant marketing while recognising the prime need to put consumers in control of their data.”

Geoffrey Fink, Novatiq chairman, said: “We are delighted to have Charles joining our Board this month.  His extensive background in the telecoms and data analytics industries will be of great value in providing strategic direction to the business as the demand grows from telcos and advertisers for privacy-safe digital solutions.  

Jonno Hulford-Funnell, Novatiq CEO, added: “We are excited to have Charles join us. His experience and wealth of knowledge on data-driven businesses, privacy regulations, identity and strategic application is unsurpassed in the industry. My team and I are  delighted to have the opportunity to work with him going forward.”

BIMA Client Services Council

UK digital and tech community, BIMA, has appointed two influential BIMA council chairs. 

Alessandra Cabra, client services director at Rufus Leonard, has been appointed as new co-chair of BIMA Client Services Council alongside Cynan Clucas, head of services and innovation at Chaucer.

BIMA co-president, Natalie Gross, said: “Our BIMA councils are a hugely important part of our work. In a diverse industry, our councils ensure there’s a community for everyone, developing webinars, roundtables, guides and partnerships that help businesses access the knowledge and opportunities they need to succeed.”

“As we dust ourselves down after an extremely challenging lockdown, it will be our councils that will be leading the charge during recovery and our CS Council will continue to be at the forefront of that.”

The council exists to help Client Services professionals excel and to explore the future of agency/brand relationships. 

Cabra said: “It’s an honour to have the opportunity to lead and influence the future of a profession that has never been so critical, especially in this climate. Our challenge is unique and indispensable to the growth and efficiency of our own and clients’ businesses. By understanding and fulfilling the ever-evolving requirements and complex ecosystems of our clients’ businesses, we can truly create a meaningful difference to their customers by acting as long-term partners. Continuing to raise this bar of excellence in CS will certainly be an exciting and ambitious mission to pursue with the BIMA CS Council.”

As co-chair of the CS Council, Cabra will bring a deep-rooted understanding of client business and creating transformational digital experiences for brands. As client services director at Rufus Leonard, she is responsible for growing Rufus’ client business and fostering exceptional client service, across organic business development and overarching client growth strategies.

Since joining Rufus Leonard in 2015 following roles at Razorfish, Collective London and Publicis, Cabra has led a portfolio of clients at Rufus Leonard that includes London Business School, Lloyd’s Register, The Gym Group, British Red Cross and Stagecoach. She was recently promoted to Rufus’ strategic board, in July 2019. Alessandra and her team provide consultancy to key accounts, helping them to shape brand-driven digital experiences.

Signal AI 

Signal AI has appointed ex-UN IPCC communications strategist and Al Jazeera launch team executive Georgie Weedon as its head of communications.

In this role, Weedon will lead Signal AI’s global communications efforts as the company expands into new markets.

Georgie has held senior roles in communications and journalism, and was the third member of the launch team of Al Jazeera English, where she worked as a journalist and executive producer, and developed the daily global current affairs programme, Witness.

She has also advised the UN’s Intergovernmental Panel on Climate Change as a communications strategist, helping scientists to better communicate with the global media, and partnered both the Prince of Wales’ Corporate Leaders Group on Climate Change and British Antarctic Survey, as well as several UK government departments. 

Sticky Content

Christian Harris, MD, Sticky Content.

Christian Harris, MD, Sticky Content.

News and information business, PA Media Group, has appointed Christian Harris as MD of its digital content agency, Sticky Content. He takes up his new role in July.

Formerly head of digital entertainment at Three UK, Harris will be responsible for steering Sticky Content through the next phase of its evolution. The business currently works in partnership with household brands, including Lloyds Banking Group, Jaguar Land Rover and Nestle to engage audiences across all platforms with a suite of digital, social and creative content and services.

Harris has a track record of developing content strategies for disruptive brands and adding value to established business models. At Three UK, he led initiatives to build a compelling content offering alongside the company’s mobile tariffs, capitalising on opportunities created by rollout of 5G. This included forming strategic partnerships with premium entertainment brands, including Netflix, Deezer, NBC Universal and Microsoft’s Xbox.

He joined Three UK from the music streaming service Deezer, where he held the roles of VP of Northern Europe and MD of the UK & Ireland between 2014 and 2017. While there, he diversified the range of services available on the platform, adding audiobooks, sport content and podcasts to Deezer’s music offering. He launched the UK’s first TV campaign promoting Deezer as a leading streaming music brand. Harris also established marketing partnerships for the streaming service with Manchester United, Three UK and Live Nation UK.

Harris began his career in television production, working as a producer at Granada Television (now ITV) before moving to Guardian News and Media to develop sports programming for local TV station Channel M. He has since held senior managerial roles at brands across the telecommunications and retail sectors, before founding Gorillabox in 2007, to offer video services for mobile operators.

Harris said: “I am delighted to be joining Sticky Content to lead the next exciting phase in the business’s growth and development. The need for brands to engage their audience with authenticity and clarity has never been greater. Sticky Content is perfectly poised to deliver against this challenge.

“Beyond content, I also look forward to developing our offering to ensure we are the right partner to advise our clients strategically, but also drive results through insights as well as creativity. The next stage will be an exciting one for Sticky Content!”

Clive Marshall, chief executive of PA Media Group, said: “Christian’s experience of helping businesses to take a data-driven approach to engaging their customers will be invaluable as we look to enhance Sticky Content’s range of services. I am delighted to welcome him to the PA Media Group.”

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